What is remarketing and how does it work?
Remarketing, often known as retargeting, is a digital marketing tactic that allows your company to show advertisements to consumers who have previously visited your website. By targeting relevant previous users, remarketing advertising can significantly enhance total website conversions.
Our agency runs remarketing ads on Facebook and Google display networks.
Benefits of a Remarketing Ad.
We understand you as a business owner, and how busy you are as a decision-maker. Product purchases usually require a series of ad campaigns in order to reach your clients and customers to buy the products you are dealing with.
Here is where our agency’s remarketing ad services can help you eliminate guessing when it comes to ad targeting. Rather than running a broad prospecting campaign to a large audience who may or may not be interested in your brand, we can set a Prioritized Budget that will let you run an ad to reach the specific target audience. And these are made of individuals who already visited your website and shown interest in your business and are familiar with your brand, they can be past customers or individuals who visited your pay button but didn’t complete the purchase, they are the most likely to buy from you, driving up the return- on -ad -spend (ROAS).
We also perform Brand Recall and Audience Insight campaigns, as part of our remarketing activities. Because of the abundance of brands available to prospective buyers, it is unlikely that they can recall the last time they encountered a previous product, let alone a new brand in the market. In this case, retargeting potential consumers with the brand’s offer increases recall and the likelihood that they will buy.
In terms of you, our client, we can help you better understand your customer and their prior purchasing path by launching an Audience Insights campaign for your company.
A retargeting campaign can show how many individuals are visiting their website, whether additional impressions from a retargeting campaign produced conversions, and other information. These data can be used to inform future campaigns, ensuring that no ad dollars are wasted.
Retargeting advertisements appear all over the internet after a potential buyer visits your website.
Polrin Agency does this by using cookies in Google display networks and installing a Facebook pixel code on your website for running a Facebook ad, which has been shown to significantly boost conversions.
